Real Circularity: The Practices And Approaches To Turn Theory Into Reality by Ken Alston and Rachel Kan

We are arguably less sustainable now than we were 3 decades ago, many have been talking about it for decades, a few have created some headway, too many times companies window dress, give lip service or worse deliberately attempt to leverage without doing work of depth and really facing the economic barriers.

Many in Circularity focus on the product, whilst that is important it is not the optimal way to create 'sustainable circularity', what we calll Real Circularity™. One can be Circular in product and still be un-sustainable at the same time if our thinking and application is still linear. With Real Circularity™ we look at the entire picture and ecosystem of a business working in it and beyond its borders.

Ken Alston worked on the original Cradle to Cradle work and mixes his three decades of experience with regenerative practitioner in the fashion niche Rachel Sheila Kan to create Real Circularity™.

Real Circularity™ is the key book to read if you want to explore what it takes to go from the theory of "circularity" to actually applying it in the real world. It's also a really approachable book and a great place to start if you're new to the idea of "circularity" in business.

Written by Kenneth Alston (Circularity Strategist™) and Rachel Sheila Kan (Ecosystem Architect™), this book has come from their collaboration and based on their decades of experience in and around the subject of circularity applied in the real world. They are also the founders of the Real Circularity Academy™ which is a great opportunity to learn how to apply circularity in the real world.

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''Returning from a successful trade show, I used the flight back to enjoy a book that I was gifted by a wonderful lady I met there. She has dedicated years of working and developing the world of Circular Fashion and she is a treasure trove of information. I can't begin to praise this book for how easy, no nonsense and easy it is to read. It is tackling the very serious subject of Circular and Sustainable Fashion. She invites us to grab a cup of coffee and join her and her co-author Kenneth Alston on a journey of reflection and practical information. To say I recommend this book for any conscious designer, brand owner or any stakeholder involved in fashion would be an understatement''

Aleksander Revas  - Fashion Brand