Introducing SFW Hub: Shoreditch

Our next Hub in London is based in Shoreditch! The Purse Parlour have joined us for 2025 to host activities which focus on leather care and repair. We chat to Bar Grexa to learn more about The Purse Parlour and the journey of her business.

Tell us a little bit more about The Purse Parlour

Bar: The Purse Parlour was founded by Bar, a leather artisan and circular fashion advocate, with a growing network of collaborators across Europe and Asia. The Purse Parlour was founded in 2023, born out of a passion for quality craftsmanship and a belief in extending the life of leather goods through thoughtful restoration. My interest in sustainability began with a deep love for handbags and vintage fashion and a growing concern about waste in the fashion industry. We are currently based between the UK and Europe, with restoration services offered across both regions.”

What is your background?

“I come from a non-traditional background — with a background in B2B tech, business, and hands-on craft. I transitioned into the world of leather after falling in love with the intersection of design, materials, and longevity. I’ve trained in leatherwork and now work full-time on restoration, education, and circular innovation.” 

Do you take part in any other community initiatives?

“Yes, we regularly engage with the circular economy community — from free workshops and skill-sharing events to providing restoration kits to students and makers. We’re currently piloting a model that connects restoration with social impact through education.”

What are your aims for taking part in SFW?

“To share the beauty of repair, demystify leather care, and connect with a broader community of fashion changemakers. We hope to empower people to care for what they already own and spotlight leather as a craft worth preserving.”

Do you have any guiding principles?

“– Repair before replace 
– Take care of what you own 
– Just because it’s old doesn’t mean it’s worn out — it means it was built to last.  
– Age is proof of quality, not decline”

Quick Fire Questions

What piece of advice would you recommend to someone trying to change their fashion habits for the better? 

“Start by thinking about the true value of the items you buy. There’s a huge disconnect between real craftsmanship and the prices we’ve come to expect from mass production. Imagine how long it takes to hand-make a quality handbag — often 10, 20, or even 40 hours. If a bag costs €100-300, what does that really say about the materials, the process, and the person who made it? When you begin to question how things are made and what fair value looks like, it completely shifts your perspective and makes you a much more mindful consumer.” 

Which issue do you feel is the most important to address in the fashion industry? 

“The disconnect between design and end-of-life. So much waste could be avoided if garments and accessories were created with repair, reuse, and eventual disassembly in mind. True circularity begins at the design table.” 

What is your top tip for those new to consuming fashion sustainably? 

“Shift from “What can I buy?” to “What can I keep?” Reframing your mindset is the most powerful first step — sustainability isn’t a shopping category; it’s a practice.” 

Are there any resources you’d recommend for someone who is looking to change their perspective or educate themselves on the topic of fashion sustainability? 

“Rather than pointing to a single source, I encourage people to ask critical questions and think deeply about value. The internet is full of opinions — but what matters is developing your own awareness. For example, imagine making a handbag from scratch: depending on the design, it could take 10, 20, even 40 hours of skilled labor. If that bag is being sold for €100-300, what does that say about the value of the materials and the pay for the person who made it? Is that truly fair? That kind of reflection is where real change begins.” 

What is your favourite wardrobe staple? 

“A handbag! Preferably classic and timeless styles, versatile (i.e. can be worn as a cross body or over the arm) that’s been re-loved. It tells a story — and still has many chapters left.”

You can learn more about The Purse Parlour here.

View the Shoreditch Hub activities in the programme here.